I was tightening up my business plan like a good little entrepreneur today and I came across something I had written about the target of my video production services. I had written the words: INSPIRE, MOTIVATE and CHANGE. Yes! That's it... That's what I do that makes the difference between me and the other guys. I couldn't agree with myself more. I want each of my video productions to inspire, motivate and change people. It's what we all need a little more of each day.